Outstanding 2,000-lumen brightness and intelligent Light Harmoniser.

Images are crisp, bright and easy to see-even in a well-lit room.

You want to watch a big match or concert DVD on a large screen, but you don't want to close the drapes or turn off the lights. Then the Panasonic PT-AX100E is right for you. With 2,000 lumens of brightness-brightest in its class^*1-plus Panasonic's Light Harmoniser, the PT-AX100E produces bright, beautiful, easy-to-see images.

2,000-Lumen Brightness-Brightest in its Class*1

Panasonic specially developed an extremely powerful new lamp for the PT-AX100E. Combined with the high-performance optical system, it delivers 2,000-lumen brightness, brightest in its class. ^*1

Intelligent Light Harmoniser

With the PT-AX100E, images are crisp, vivid and easy to see even in the kind of bright lighting that makes images from other projectors look whitish, faded or lacking in detail. Panasonic's Light Harmoniser technology makes home cinema more fun than ever. Now you can get together with friends to watch movies, sports and concert performances in normal room lighting-and still enjoy clear, brilliant images with crisp detail.

A built-in ambient light sensor (ALS) measures the room brightness, and the Light Harmoniser circuit adjusts the gamma curve according to both the measured brightness and the input signal^*2. This maintains easy, comfortable viewing in all lighting conditions.

^{*1: For LCD projectors with native resolution of 720p, as of August 31, 2006.}

^{*2: The Light Harmoniser is set to Auto at the factory. There's also Manual mode if you want to fine-tune the picture yourself.}

Dynamic Iris and Dynamic Gamma

Packed with imaging technologies acclaimed by professionals.

The Dynamic Iris helps provide the deeper, richer blacks needed for true image reproduction. This technology adjusts the lamp power, iris and gamma curve according to data obtained from frame-by-frame histogram analysis of the image brightness level. The adjustments are made 60 times per second. The wide iris range, combined with histogram analysis that detects as many as 3,000,000,000 brightness and darkness levels, provides brighter bright scenes and deeper, richer blacks. The Dynamic Gamma boosts the brightness level of image details that would otherwise be lost in dark areas. You see the kind of true, deep blacks you've seen before only at the cinema.

Pure Colour Filter produces deep, rich blacks and bright, vivid colours

Hollywood Tuning-so you see movies with the colour nuances the director intended.

The PT-AX100E is a high-specifications model developed especially for home theatre use. It incorporates all of Panasonic's highly acclaimed home cinema projector technologies. No compromises were made in its development or production. The result is a projector that provides exceptional viewing with all kinds of content. You can spend the afternoon cheering for your favourite football team, then in the evening dim the lights and immerse yourself in a great movie.

Pure Colour Filter

The new Pure Colour Filter was born from Panasonic's tireless pursuit of optical technology that delivers true "Hollywood" picture quality. The lamp is adjusted to produce a level of light that maximises the performance of the LCD panels, which expands the colour range and produces truer blacks. You will see the improvement in movies especially-deeper, richer blacks, more vibrant colour, and a more dynamic overall viewing experience.

In developing the Pure Colour Filter, Panasonic carefully determined the type of materials, number of filter layers, and filter thicknesses that would attain optimal 'Hollywood tuning'-i.e., image characteristics best suited for movie viewing.

Made by Panasonic, Tuned by Hollywood

Technology that captures the artistic sensibility of a top Hollywood colourist

Panasonic worked with leading Hollywood colourist David Bernstein to achieve one of the most accurate image reproduction possible. This led to our developing new integrated circuitry and core image optimisers that allow the PT-AX100E to deliver true 'Hollywood picture quality'-or images that faithfully express the director's artistic intent.

David Bernstein is a top Hollywood colourist whose expertise is evident in the telecine* process for numerous successful films.

^{* Telecine process: How film is transferred to video.}

Panasonic Hollywood Laboratory (PHL)-Where Hollywood picture quality begins.

For the past decade, PHL has conducted research into digital cinema, DVD video compression, and digital conversion of film stock. Now it is working to create standards for next-generation optical media using Blu-ray Disc and projection technology based on HD image compression. PHL's close relations with leading Hollywood studio technicians, directors, cinematographers and colourists played a key role in our developing the PT-AX100E.