Transcend Information, Inc. (Transcend), an international leader in flash memory products, announced its entry into the digital photo frame market with the newPF710, which combines a stylish design with a brilliant high-resolution 7-inch TFT flat-panel display. The PF710 can showcase all of your favorite photos with background music, is highly configurable, has 1GB of internal memory, and is appropriate for display in your living room, bedroom or office just about anywhere you would normally put a picture frame or clock.

Thinner design for compact convenience
Transcends PF710 is adorned with an elegant black frame and gold inlay which gives it a classic, timeless look. The PFs total depth is only 28mm, which is thinner than most similar products on the market. Its compact dimensions and clean, simple styling make it perfect for putting on a table or mounting on the wall of your room or office, no matter what the decor.

7-inch high-resolution widescreen TFT display
The PF710 is equipped with a 7 high-resolution (480 x 234) widescreen TFT LCD. The standard portrait-size dimensions and rotation functions allow flawless display of either landscape photos or vertical portraits. PF710 automatically calculates the best way to display photos based on the information within each digital image, and will preserve the original aspect ratio of your pictures. Thanks to its large, extra-bright screen, all your favorite photos can be brilliantly displayed, one after another in just one simple picture frame for everyone in your living room to see. Its finally time to abandon conventional picture frames that clutter precious wall and desk space.

Remote control and hidden IR receiver
To allow convenient operation from a distance, PF710 provides a slim, easy-to-use remote control. The remote gives you the option of selecting pictures to display from the PFs onboard memory, flash media cards, or a USB flash drive, and also allows you to control its background music no matter what photo viewing mode you are in. Just sit back and enjoy your photos and music without having to get up and press buttons on the frame itself. In addition, Transcends designers have hidden the PFs IR receiver so it appears more like a traditional picture frame. The invisible IR receiver has great reception, so you can use the remote at a distance.

Mark special dates on your digital calendar
When youre not viewing full-screen photos, thePF can also be a handsome desktop clock/calendar. The Clock and Calendar mode displays a photo or slideshow of your choice on one half of the screen, while showing an attractive digital clock and monthly calendar on the other half. The calendar allows you to mark important days and give you alarm reminders, such as a loved ones birthday. The PF also lets you to set custom MP3 alarm clock sounds so you can wake up to your favorite song in the morning. During holidays like Christmas, New Years and Valentines Day, you can even choose special themes for your pictures.

Transcend has spent countless design and R&D resources on creating the PF710, as it represents Transcends debut into the digital photo frame arena. If youre looking to add a bit of fashion to your living room, bedroom, or office and show off your picture collection at the same time, be assured that the PF710 offers exceptional quality, features and value.